New Era's passion ~ Fish nutrition
Many years of experience in ornamental aquaculture has enabled New Era to develop a unique range of fish foods and dietary regimes which is revolutionising the aquarium marketplace.
Led by innovation ~ Driven by research & development
New Era's vision is to become the world's leading supplier of fish diets to professional aquariums, breeders and the home aquarist based on levels of nutritional quality, that have never been achieved before.
Our extensive international expertise in conservation, breeding, nutrition, disease prevention and aquatic ecosystems gives us the deep understanding to create an unparalleled range of feeds for marine, tropical and cold water species.
New Era are proud members of the PFMA and of OATA
New Era are fully behind the objectives of THE BIG FISH CAMPAIGN - to find out more about how the industry has to pull together to inform and educate buying consumers about the sizes the fish they are looking to purchase will grow to, please click on the Big Fish logo.