New Era's passion - Fish nutrition
Many years of experience in ornamental aquaculture has enabled New Era to develop a unique range of fish foods and dietary regimes which is revolutionising the aquarium marketplace.
New Era's vision is to become the world's leading supplier of fish diets to professional aquariums, breeders and the home aquarist based on levels of nutritional quality, that have never been achieved before.
Our extensive international expertise in conservation, breeding, nutrition, disease prevention and aquatic ecosystems gives us the deep understanding to create an unparalleled range of feeds for marine, tropical and cold water species.
New Era are International Trade Award Winners 2012 click here . We are active members of the Pet Food Manufacturers Association and of O.A.T.A.
New Era support the objectives of THE BIG FISH CAMPAIGN...
To find out more about how the industry has to pull together to inform and educate consumers about the sizes the fish they are buying will grow into, please click on the Big Fish logo.