New Era takes a different approach to fish nutrition. Endeavouring to understand the nutritional and behavioural requirements of each species is the first step. Recreating these needs in formulated feeds is the next step which allows us to provide diets that meet the animals nutritional requirements on a consistent basis. As our commitment to conservation we ensure that we only use raw materials from sustainable fisheries certified by our suppliers.
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Following many years of experience in ornamental aquaculture it became evident that what was available in the marketplace did not necessarily meet the nutritional requirements of many captive species. The range of species being kept has become more and more diverse, and diets need to perform considerably better if they are to contribute to fish health, vigour, colour and water quality. An additional consideration was to enable more exotic and difficult animals to be kept in aquariums if suitable diets were available. So, having identified a need we set about fulfilling it. New Era's approach is to design and formulate diets that are highly digestible, bio-available and produce minimum waste, resulting in less pressure on filtration systems.
This has been achieved, firstly, by using a team of scientists of world repute to work on formulations. Secondly, by sourcing the highest quality natural ingredients available, primarily human food grade, from around the world. And thirdly, by developing unique low temperature, low pressure and low speed processing techniques. And all of this in done in-house - from formulation to sourcing to manufacturing to distribution - from our base in Yorkshire, UK. Naturally, because of the pioneering work we are doing, we also have to develop new manufacturing techniques to further advance our methods of production.
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Results
1. This makes our flakes large, so they can be used in big pieces for surface feeders or be crushed smaller and distributed in to the water column for mid and demersal species.
2. It makes our pellets soft and slow sinking. The unique softness we obtain through our low temperature extrusion process makes for much easier and speedier digestion. The pellets are compressed easily as they enter the buccal cavity and break up to allow very fast absorption through the gut wall.
3. With highly digestible and bio-available ingredients, New Era products create minimal waste resulting in significant improvements in water quality and greatly reducing pressure on filtration and life support systems. 4. All our diets promote good health, colour, vigour and support the immune system. 5. Animals in peak condition are being seen by aquarists in 100 of the world's most important public aquariums. 6. Difficult and previously impossible animals to feed on dry diets such as lionfish, garden eels, rays and sharks, have been converted to New Era! |
