NEW ERA LAUNCHES REVOLUTIONARY DISCUS DIET
New Era Aquaculture Ltd, the aquatic specialists who formulate innovative feeding strategies for both marine and tropical fishes across the globe, is launching a revolutionary product to feed the growing Discus market. New Era, based in Thorne, South Yorkshire who's products have taken both the UK and international aquatic market by storm with its innovative product range, has been perfecting the specialist high protein diet over recent months, for its launch into the marketplace in October 2009. Using a fine blend of ingredients such as fresh bloodworm, high quality fish, shrimp and a unique blend of minerals, these moisture controlled soft pellets will be distributed to over 200 stockists across the UK, in addition to partners across Europe, the Middle East, Pacific Region and North America.
New Era has been extensively trialling the new Discus diet pellets over recent months with excellent results and is excited about the new revolutionary product, which also compliments other unique product ranges that are designed to feed all types of species. New Era are enthusiastic about diversifying into new markets for long term success, having first launched their Marine and Aegis Flakes into the marine market in 2005, and later expanded into the fresh tropical market with their unique Tropical Flakes and Cichlid diets last year. Peter Kersh, New Era Aquaculture's Managing Director quoted "We identified a gap in the market to feed Discus, and our wealth of experience in formulating diets for different species together with our in-house manufacturing capabilities, enabled us to create a pellet rich in protein which would give the nutrient profile needed for feeding Discus. This product is yet another example of our commitment to continuously creating diets to feed more and more species, which are unique in the market place".
New Era's wealth of specialist aquatics and aquaculture expertise spreads over three decades giving the company the confidence to aim its innovative fish food products at the international retail and aquarium market for tropical marine and tropical freshwater fish, including marine ornamental species. Today, New Era combines all its industry experience and skills with the very latest technology, to develop and manufacture a wide range of nutritional and technical products and is securing successful partnerships with International organizations to raise the profile of its products across the Globe.
