LANGUAGE SKILLS TAKE THE LEAD WITH NEW ERA
New Era Aquaculture, an innovative Doncaster based company specialising in ornamental aquaculture, has secured a major European contract for distribution in 40 countries after brushing up their language skills.
Peter Kersh, Director of New Era Aquaculture, was speaking at Pinsent Masons where his successful company and other similar business champions agreed to demonstrate to young people how important languages are to communicate in the business world.
New Era's business is distinctively split into two areas. The core business is the development of nutritionally balanced diets for marine and tropical ornamental fishes aimed at both the international retail and aquariums market. The company's other main activity is the aquarium design and build market. New Era design, build and maintain beautiful custom made aquariums for the corporate market.
It is essential for New Era to communicate effectively with international clients, as their advanced range of technical feeds and supplements are extending overseas for both marine and tropical ornamental fish. Peter Kersh and his team have forged successful international partnerships with clients in Ireland, Belgium, Greece, Portugal, Poland, Finland, Denmark, Italy, Malta, Kuwait, Bahrain, UAE, Saudi Arabia and South Africa.
"By ensuring that my staff were up to speed with modern languages, we were able to converse in several languages and effectively showcase our company at Interzoo, the world's biggest international pet show in Nuremburg recently, signing a 40 country distribution contract with Aquarium Munster, a leading German aquatics company. The RLN YH based in Sheffield provided bespoke training for my staff and this has had a dramatic positive effect."
"During the four days at Interzoo, we were operating in five languages (English, French, German, Spanish, Italian and Portuguese), and had we not had a working knowledge of these languages, we would not have secured this agreement."
Since returning from Interzoo, New Era has also secured deals with Greece, Italy and South Africa. New Era is an innovative company and their language skills are just another example of how they intend to grow from strength the strength. This combined with an exceptional reputation, full service operation in house and a unique team of fish nutritionalists, marine biologists, marine zoologists and microbiologists, are enabling them to become market leaders in fish nutrition.
