It's a whole new look online for New Era now!

Date: 21 December 2011

New Era, the leading edge fish food specialist, has launched a brand new website which reflects its ongoing success at home and overseas, comprehensive packaging re-branding and significant expansion of its unique product range.

The site - www.new-era-aquaculture.com - has been designed with the positive aim of taking the company's expanding customer base - comprising home aquarists, retailers, public aquariums and institutions - into a whole new era!

To enhance its custom appeal and strengthen communication, the brightly-coloured site includes readily available details of New Era's operations and comprehensive product information, in addition to a UK retailer finder and a worldwide distributor locator.

There are also highly visible ‘buttons' which provide immediate links not only to the company's Facebook page but also to YouTube, where fascinating and colourful videos add another dimension to the fresh website.


Tom Noble, the company's sales manager, said: "After increasing our product range by 60 per cent, entering the cold water market and launching vibrant new packaging during 2011 year, an up-to-date website to boost these exciting developments was the obvious next step."

For further press information please contact either Andy Mallory on 01405 815 605, Margaret Laver on 0114 2361286 or at margaret@proactivepr.org.uk