GOING SOFT
New Era's latest innovation turns the tide on pellet production.
While manufacturers produce flakes for this-that-and-the-other species of fish where is the innovation of feeding media? Finally, New Era Aquaculture have addressed this dilemma and launched their very versatile marine pellet product.
A soft pellet.
Over the last eighteen months marine fish throughout the UK have tasted, felt and shown the benefits of following New Era's Technical Feeding Strategy available in Flake and Spray formats; feedback from retailers and customers and even magazine panels has indeed been encouraging. In order to complete the set though, pellets became a 'must'.
After much prompting and support from their retailers New Era recently got the chance to put some thinking time into 'The problem with pellets is?'. Not only did they launch their ground-breaking Liposome Sprays for frozen foods eighteen months ago but have now come up with a palatable pellet guaranteed to tempt out even the most reserved little members of your tank, those that you thought you may have even lost!
With an innate understanding of fish biology, physiology, psychology and over twenty years in aquaculture Mark Wilson and his team have now reinvented their bar-raising Marine Flakes into an extruded pellet formulation. Now the benefits of using New Era's Marine Flakes can be enjoyed by more and larger tropical marine species.
Using the same dietary profile as New Era's Marine Flakes, the formula of whole natural ingredients and a tailored mineral profile has been modified to incorporate components that allow the ingredients to combine to a putty-like consistency. Extruded to diameter of 2mm and length of 4mm these soft pellets are ideal for a variety of feeding applications; in particular this small size is ideal for use in automatic feeding machines while others may prefer to mould a quantity into a larger ball to adhere to the sides of their tanks.
Marine Pellets have been designed to enhance colouration and keep your fish in peak condition by using natural carotenoid pigments and high quality proteins specific to the natural diet of marine species. The innovative formula also 'locks in' nutrients until consumed ensuring that leaching is kept to a minimum and that your fish are maximising the value of their food and minimising effluent pollution.
The pellets have an instant aroma that has been proven to be enticing to the shiest of gobies while the texture is plainly irresistible to all omnivorous tropical marine species especially those whose feeding routine is usually pellets.
Marine Pellets are available in 150g pots from Specialist Retailers around the UK, check out New Era's website for a full list of Retailers.
