Fish Make the Catwalk
It has been one year since New Era Aquaculture Ltd launched their debut diets for Tropical Marine Fishes, revolutionising the design, manufacture and even application of feeds for the Marine hobbyist and indeed - Aquaria.
Last year saw the blue wave and sleek black packaging shake the industry as the market took stock of the latest player to carve a niche onto the retailers' shelves. Many thought it was just a fad but with over 200 specialist marine stores now stocking New Era's technical feeding products, a year on, the New Era Brand has now been elevated to ‘la mode' status on the grapevine!
However, it's not just about the chic packaging, feedback from retailers and their customers have proven that New Era's ‘Technical Feeding Strategy', a strategy that uses three different blends of flake in rotation, has had a marked improvement on the welfare and vitality of their fish.
Chris Aslet from Reef Ranch, Leeds says "New Era has taken the guess work out of the hobby. If you choose a New Era product you can rest assured that these will out-perform all other similar products on the market. Many hobbyists wish to provide the very best for their "animals"; with a New Era product you are doing just that!".
The introduction of New Era's Marine Liposome Sprays has brought ‘hi-tech' innovation to fishkeeping: their fresh approach now means that nutritional enhancements can be incorporated into the feeding routine of the frozen food enthusiast.
New Era's lipid technology acts as a carrier and binding agent that enables the nutrients to adhere to thawing food and enhance its nutritional value without leaching into the tank water. The value of the product being consumed and therefore not lost in filtration! A product already on the cutting edge of aquatic innovation, it too can be used in rotation with two other lipid formulas to support the fishes' immune system - a handy three-part-set.
The latest complement to the New Era ‘collection' saw a swathe of green make an appearance at the GLEE exhibition in September when their Tropical Flakes made a much anticipated and bold entrance into the market place.
Safe in the knowledge that the New Era diet ‘designers' have a fine track record and plenty of expertise in the area of fish health and nutrition, tropical fish retailers and enthusiasts were eager to have a piece of the action. New Era's Tropical Flakes are now available in 50g and 250g sizes and even though palatable to the most discerning tastes, they also mark the beginning of designer labels for cichlids and discus.
With nearly three decades of experience in aquatic nutrition, the people at Taunton Aquarium were surprised at the quality of New Era Aquaculture products. "They're the best flakes I've sold in 28 years of working in aquatics." Comments Mark Strawbridge "You'll notice a difference in days. I let all my customers know what great products they are."
Winter may be drawing in but the future's bright for New Era and the aquatic fashionista as these technical diets make an indelible impression in Aquatic Retailers' stores throughout the UK; this fad certainly looks here to stay!
