Doncaster company nets trade success at major international exhibition
As the country's footballers seek glory on the world stage in Germany, one South Yorkshire business has returned from the same country with a tankful of enquiries for its aquatic products.Aquatic nutrition specialists New Era Aquaculture Ltd from Thorne, near Doncaster, ‘scored' at an international exhibition in Nuremburg, one of the host cities for this year's World Cup.The company, which sells a range of technical feeding diets to public aquariums and marine and tropical fish hobbyists, received more than 120 enquiries from 33 different countries at the Interzoo Pet Products exhibition, which saw the official international launch of its latest technical feeds and supplements range and New Era's unique feeding system for marine coral reef fish speciesInterzoo is one of the largest international pet exhibitions. Held every two years, it is a significant event for wholesalers, retailers and manufacturers from all over the world.As well as showcasing its latest products, the company also managed to attract highlight several new international distributors during the four day export drive in Germany and is confident of orders from as far afield as France, Germany, Bahrain, Singapore and Poland.Peter Kersh, Non-Executive Chairman of New Era Aquaculture, said: "The exhibition took place right next to the football stadium in Nuremburg and was a great setting for our first ever international exhibition, with the city gearing up for the world cup."The whole trip was a real success. We made some great contacts on the continent, raising the profile of both our company and our latest products."We've received a number of strong trade enquiries and will definitely be looking to expand our business abroad again in the near future, including exhibitions in Singapore and Orlando next year."The exhibition wasn't just about sales though, it was also about educating potential users about the strength of our products and the potential health and welfare benefits for their fish."New Era Aquaculture recently moved to its new premises on Coulman Street, Thorne having been set up in Grimsby two years ago. The New Era team has over 20 years experience in the development of marine ornamental aquaculture, hatchery breeding programmes and dietary feeds and supplements.
