A New Tropical Product Will Have the Fish Thriving
A Doncaster company boss says that we should spend as much time thinking about the diets of fish as we do our own.
Mark Wilson, managing director of New Era Aquaculture, based in Thorne, South Yorkshire, adds: "What people feed their fish is extremely important and we should never overlook the importance of giving them properly balanced food. In this respect, their needs are the same as ours."
His company has developed a new diet for tropical freshwater fish, drawing on over 20 years of ornamental aquaculture experience, and the product is due to be launched at the GLEE exhibition in Birmingham next month (September).The introduction of the tropical flake follows the fantastically successful launch of New Era's marine range and technical feeding strategy last year, which indeed proved to fill a void in the marketplace. With over 150 specialist marine retailers throughout the UK now stocking their marine range and the enthusiastic uptake by hobbyists and public aquariums, the company responded to demand from the tropical sector for a high quality technical tropical freshwater flake.
Mark said: "What and how people feed their fish is of paramount importance as the right components in the right format can influence not only general health and well-being, but,also vitality and colouration. "At New Era we aim to provide technical diets that incorporate the latest technological advancements complementing current dietary knowledge in the field. As a result, we have made significant impact in the market by initially catering for the specialist marine fishkeeping enthusiast and aquaria, and we now hope to filter this expertise into the tropical arena."
New Era's tropical flakes are made from only natural ingredients and preservatives, and provide a unique mineral profile that has been exclusively formulated by New Era. They are a rich source of high quality protein and lipids to offer a complete balanced diet for tropical freshwater fish."Our tropical flakes are scientifically designed to cater for delicate feeders and we are sure that we have created a formula that is irresistible to all community fish and South American species, including guppies, angels, tetras and discus."
Mark adds: "We will be launching our tropical flake product at GLEE in September when we exhibit our products in the Petindex section. We are really looking forward to the launch as we know that our UK retailers are eager to get their hands on it and we are sure that it will generate a lot of interest in the Public Aquaria and tropical fish hobbyists market."
GLEE sees the garden, leisure and pet industries gather at the NEC Birmingham every September to keep up to date with the latest product launches and retail ideas and network with contacts within the industry. The event takes place from September 17 - 19, attracting over 25,000 visitors and has 1,700 exhibitors across 12 product sectors.
An integral part of New Era's business is their ongoing research and development, particularly in the areas of fish health and nutrition. Mark has been involved in numerous international breeding projects and believes that balanced diets are the foundation for successful projects.
