A feast in store for herbivorous fishes!
After the successful launch of their new technical feeds and supplements range last year the Product Design team at New Era Aquaculture have formulated a veritable feast for herbivorous tropical marine fishes.Having over 20 years research and development experience of marine ornamental aquaculture the team at New Era know all-too-well the difficulties of obtaining a complete balanced feed that satisfies all the requirements for healthy herbivorous fishes within one product.The quest to formulate a technical herbivorous flake food thus emerged, which soon brought to light why there was a dearth of such products on the market. The main obstacle Mark Wilson and the team faced occurred during the flaking process itself, as marine algae do not tend to bind well in this format. Undeterred the team took a scientific approach to solving this problem and set about reinventing ‘The Flake' by focussing on the algal properties which would allow the ingredients to be processed in a way that would also retain their nutritional qualities. They had also decided that it was a prerequisite that the final product should cater for the particular requirements of bottom-dwelling species and the peculiar palate of delicate feeders which had implications regarding the type of ingredients required.
Enough of the science what's in it for the fish? New Era's Herbivore Flakes contain a blend of five algae's that have been sourced from around the globe and chosen for their capacity to cater for the requirement of the many differing herbivorous species.The formula provides the essential protein profile which is no mean feat when talking green stuff!
It contains natural pigments, sourced only from algal sources, to restore vivid colouration and is complemented by New Era's own combination of minerals and vitamins that will overcome any variation and seasonal availability of algae.Trials of the flake were quick to discover that even the most delicate palate was keen to try the samples within seconds and further study revealed dramatic recuperation of colour and vitality, see pic below of clarity of the eye.This new product extends the Marine and Aegis range of technical feeds and supplements for coral reef fish, all of which are available in 30g pots and 200g pails plus a spray for frozen foods, which were launched late last year. For further information +/or photographs please contact us.
