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 Following many years of experience in ornamental aquaculture it became evident that products available generally did not necessarily meet the nutritional requirements of many captive species. The range of species being kept in aquariums has become more and more diverse. To keep pace with this increasing diversity, diets need to perform considerably better to contribute to fish health, vigour, colour and water quality. An additional consideration is to enable more exotic and difficult feeders to be kept in aquariums if suitable diets are available.
Having identified a need we set about fulfilling it. New Era's approach is to design and formulate diets that are highly digestible, bio-available and produce minimum waste, resulting in less pressure on filtration systems.
This has been achieved, firstly, by using a team of scientists of world repute to work on formulations. Secondly, by sourcing the highest quality natural ingredients available, primarily human food grade, from around the world. And thirdly, by developing unique low temperature, low pressure and low speed processing techniques. And all of this in done in-house - from formulation to sourcing to manufacturing to distribution - from our base in Yorkshire, UK. Naturally, because of the pioneering work we are doing, we also have to develop new manufacturing techniques to further advance our methods of production. |
Result 1. This makes our flakes large, so they can be used in big pieces for surface feeders or be crushed smaller and pushed into the water column for mid and bottom feeders.
2. It makes our pellets soft and slow sinking. The unique softness we obtain through our low temperature extrusion process makes for much easier and speedier digestion. The pellets are compressed easily as they enter the buccal cavity and break up to allow very fast absorption through the gut wall.
3. With highly digestible and bio-available ingredients, New Era products create minimal waste resulting in significant improvements in water quality and greatly reducing pressure on filtration. 4. All our diets promote good health, colour, vigour and as a result support the immune system. 5. The results are being seen by thousands of home aquarists in 30 countries around the world and in over 100 of the world's most important public aquariums. 6. Difficult and previously impossible animals to feed on dry diets such as lionfish, garden eels, rays and sharks, have been converted to New Era! |
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